2/3/12

Awesome advertising: Shame print ad

After appearing in the escort ads section of indie newspapers, Michael Fassbender is officially in everything.
Steve McQueen's Shame is probably the best movie about someone with a made up condition to ever get snubbed by the Academy Awards. Any film that can make sex addiction, which is, again, not actually a thing, seem like legitimate drama is surely worthy of some sort of plaudits. The above ad, which is appearing in UK newspapers, capitalizes on the film's riské subject matter by shadowing Michael Fassbender's face over the escort ads. Juxtaposing sexxxy singles with with classy scarves has never been accomplished with such taste. Artfully done and thematically relevant, this is some of the best movie advertising you're likely to see.

[via Copyranter]

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