Levi's just out-retro'd
everyone. Styles may come and go, but there is an indisputable blueprint for men's jeans: The Levi's 501. The west was still an untamed frontier when Levi's dropped their classic trouser in 1890, at which point Levi Strauss and Jacob Davis had been making jeans for 17 years. Levi's design and development wing, Levi's XX has just launched the
Levi's Vintage Website. It's worth checking out, especially the page
dedicated to the 501, which features a comprehensive breakdown of changes to the classic fit since it's inception.
It all may seem like a little too much emphasis to put on a single article of clothing, but when you're responsible for *95% of the world's pants, you're entitled to a little self-obsession.
Hit the jump for an awesome comparison chart showing the minute changes that have slowly altered the 501 over time.
*Made up statistic.
[Spotted on
Freshness]
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